A statement on what’s broken, what we believe, and what we’re here to do about it.
Amazon sellers today have access to more information than any generation of e-commerce operators before them. Detailed sales reports, advertising metrics, inventory forecasts, customer reviews — all of it exists, somewhere. The data is not the problem.
The problem is what happens between the data and the decision.
Most Amazon businesses run on a patchwork of tools: one for advertising, one for inventory, one for reviews, one for profitability. Each tool is useful in isolation. Together, they produce noise. And somewhere in the gap between the tools — in the spreadsheets and manual exports and Monday morning aggregation rituals — the real picture gets lost.
The analytics tools that dominate the Amazon ecosystem were built for operations teams. For PPC managers optimizing bids at the keyword level. For warehouse coordinators tracking inbound shipments. For analysts who live in pivot tables.
This is valuable work. But it’s not what the CEO of a growing Amazon brand needs when they open their laptop and ask: is this business actually making money?
The existing tools are complex by design — because their users want complexity. They’re dense because comprehensiveness is their selling point. The P&Ls they produce would make a CFO uncomfortable: referral fees approximated, FBA costs misattributed, return rates ignored. They’re directional at best. Not accounting-ready. Not scientific. Not honest.
Visually, the state of the industry is worse. Dashboards built to pack every metric into every screen. Charts that look impressive in a sales demo and tell you nothing in practice. Color schemes designed to signal effort, not deliver insight.
“Most tools were built to impress in a sales demo. Not to answer a question on a Monday morning.”
We ran an Amazon agency. We managed brands across categories, markets, and account sizes. Every week, someone on the team would open five different tools, pull data into a spreadsheet, and try to produce something that looked like a real business performance summary.
The process was manual, slow, and fragile. A column would break. An API would go down. The ACOS figures wouldn’t reconcile with the Sponsored Products data. And the executives on the other side — the founders, the CFOs, the brand directors — were making decisions with numbers that were, at best, approximately right.
We looked for the tool that would replace it. We found that it didn’t exist. So we built it.
“We looked for the tool that would replace it.
We found that it didn’t exist.”
We believe the gap between data and decision shouldn’t require an analyst to bridge. It shouldn’t require a consultant, a custom spreadsheet, or a Monday morning export ritual. The CEO, the CFO, and the brand director should be able to see what’s happening in their business — accurately, completely, immediately.
We believe most analytics tools confuse completeness with clarity. More features, more metrics, more tabs — and somehow, less understanding. A tool that requires training to use is a tool that wasn’t designed for the people who most need the information.
We believe a P&L should be accounting-ready. That margin analysis should be scientific — not approximate, not directional, but defensible. If the tool says your margin is 23%, it should actually be 23%. If it says your TACOS is 14%, you should be able to trace every number that produced it.
We believe form serves substance, not the other way around. The way data is visualised matters — not as a style choice, but because clarity is a function of design. The right chart, with the right data, at the right moment, is what turns insight into action. Everything we build at Clarisix is in service of that moment.
Clarisix is not another dashboard. It’s not another tool to add to the stack, another source of data to reconcile, another tab to open.
It’s the executive view of your Amazon business.
Every metric is defined the way a finance team would define it. Every visualisation is designed to answer a question, not to impress. The P&L is accounting-ready. The margin analysis is scientific. The data is honest.
Revenue, conversion rates, and sales velocity across all channels — in real time.
ROAS, ad spend efficiency, and campaign performance in one unified view.
CFO-grade margin analysis, COGS tracking, and unit economics. Accounting-ready.
Supply chain visibility, stock levels, and demand forecasting — unified.
Listing quality scores, SEO health, and content performance monitoring.
Reviews, ratings, sentiment analysis, and customer satisfaction metrics.
We’re building Clarisix for the executives who run Amazon-native brands, and for the agencies that serve them. For the founder managing a $10M catalog who doesn’t have time to become a data analyst. For the CFO who needs to know the real margin before signing a purchase order. For the brand director who wants to understand why sales are down without opening six tools to find out.
If you’ve ever built a spreadsheet because no tool gave you the number you actually needed — Clarisix is for you.
Claudiu Clement
Co-Founder, Clarisix
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